This week has been a whirlwind of the tourism news and appointment, with President John Dramani Mahama naming Marilyn Maame Afua Houadjeto as the new CEO (Chief) of the Ghana Tourism Authority (GTA) and Prof. Kobby Mensah as the new CEO (Chief) of the Ghana Tourism Development Company (GTDC).
These arrangements come at a basic point for Ghana's tourism area, as the nation looks to expand on late triumphs and address continuous difficulties. However, could these two chiefs at any point follow through on the order to change Ghana's travel industry?
An essential team for the tourism transformation.
The GTA and GTDC are the two most basic agencies under the Ministry of The Tourism, Arts, and Culture, answerable for the travel industry advancement and advertising and the travel industry speculation and improvement, individually. Together, they structure the foundation of Ghana's travel industry area, making the arrangements of Houadjeto and Mensah especially huge.
In 2023, Ghana recorded 1,148,002 worldwide tourist arrivals (we are yet to get 2024 figures), a figure that mirrors the area's consistent recuperation post-pandemic and the progress of drives like the "Extended time of Return" and "Past the Return." In any case, Ghana must set an aggressive objective: to cross the 2 million vacationer arrivals mark by 2028 for the going with advantages of the travel industry pay to the government, work for the travel industry professionals, and income for administrators in the area to be understood.
Accomplishing this objective will require creative procedures, powerful advertising efforts, and huge interests in the travel industry system- assignments that fall soundly on the shoulders of Houadjeto and Mensah.
Marilyn Maame Afua Houadjeto gets an abundance of involvement showcasing, interchanges, and the travel industry improvement to her job at the GTA. Her vocation has been set apart by essential initiative and an enthusiasm for advancing Ghana's social and normal resources. Moreover, her solid connection with the National Democratic Congress (NDC) and her political insight position her as a pioneer who can explore complex partner connections and adjust the GTA's objectives to the public authority's more extensive vision.
Then again, Prof. Kobby Mensah, an eminent scholar and promoting planner, gets an abundance of information marking and objective showcasing to the GTDC. His skill in exploration and information driven systems will be significant in distinguishing arising patterns and valuable open doors in the worldwide the travel industry market. Together, Houadjeto and Mensah are supposed to frame an imposing group, driving both the perceivability and development of Ghana's travel industry area.
Expanding on serious areas of strength for a
The arrangements come closely following huge accomplishments under the administration of Akwasi Agyeman, Houadjeto's ancestor at the GTA. Agyeman's residency saw the effective send off of missions like the "Extended period of Return" and "Past the Return," which situated Ghana as a critical objective for the African diaspora and supported worldwide vacationer appearances.
Houadjeto's test will be to expand on this heritage while presenting new thoughts and procedures. Her aptitude in advertising and correspondences will be vital in making creative missions to draw in both worldwide and homegrown vacationers. In the mean time, Prof. Mensah's job at the GTDC will zero in on upgrading Ghana's travel industry contributions and making remarkable encounters that enticement for different crowds.
Lining up with the NDC's Blackstar Experience vision
A vital part of the NDC's pronouncement is the Blackstar Experience, a drive pointed toward utilizing Ghana's rich history, culture, and Skillet African character to drive the travel industry development. The Blackstar Experience looks to situate Ghana as the social and verifiable center of Africa, praising its part in the mainland's freedom and its lively expressions and legacy.
Houadjeto and Mensah are interestingly situated to rejuvenate this vision. Houadjeto's advertising aptitude and political foundation make her an optimal pioneer to advance the Blackstar Experience through convincing narrating and worldwide missions. She can use Ghana's way of life, legacy, and verifiable milestones, to make vivid encounters that resound with the African diaspora and worldwide travelers.
With his attention on the travel industry venture and improvement, Prof. Mensah can guarantee that the foundation and offices expected to help the Blackstar Experience are set up. This incorporates overhauling verifiable locales, creating social celebrations, making new attractions that mirror Ghana's Dish African heritage, and bringing the Marine Drive venture to completion. Together, they can guarantee that the Blackstar Experience turns into a foundation of Ghana's travel industry technique, driving both guest numbers and financial effect, as guaranteed by the NDC in resistance.
Tending to difficulties and taking advantage of chances
Regardless of late triumphs, Ghana's travel industry area faces a few difficulties, including foundation holes, administration quality issues, and the requirement for more noteworthy interest in the travel industry improvement. The GTA and GTDC will assume a crucial part in tending to these difficulties and opening the area's maximum capacity.
Houadjeto's capacity to fashion associations with key partners, including the confidential area and global associations, will be basic in driving reasonable the travel industry development. Additionally, Prof. Mensah's emphasis on exploration and information driven techniques will help the GTDC recognize and profit by arising patterns in the worldwide the travel industry market.
A brought together vision for progress
The arrangements of Houadjeto and Mensah line up with the more extensive vision of Pastor of The travel industry, Culture and Inventive Expressions, Hon. Abla Dzifa Gomashie and President Mahama for the travel industry area. Serve Gomashie underscored at her arrangement hearing the requirement for creative strategies and projects to make Ghana a top-level the travel industry objective. With Houadjeto and Mensah in charge of the GTA and GTDC, separately, is the service strategically set up to really carry out its plan?
Together, these pioneers can drive drives that advance social the travel industry, eco-the travel industry, and legacy the travel industry, while likewise tending to difficulties, for example, framework holes and administration quality. Their consolidated endeavors will be basic in accomplishing the public authority's objective of expanding the travel industry income, making position, and displaying Ghana's rich social legacy to the world.
Determination: another part for Ghana's travel industry area
The arrangements of Marilyn Afua Houadjeto and Prof. Kobby Mensah mark another section in Ghana's travel industry venture. With their aptitude, vision, and administration, they are ready to expand on the achievements of the past and open the maximum capacity of the area. As they work couple with Hon.Abla Dzifa Gomashie, Ghana's travel industry is set to arrive at new levels, contributing fundamentally to the country's financial development and worldwide standing.
This has yet to be addressed: Might Marilyn Houadjeto and Kobby Mensah at any point convey the order? In the event that their histories and key vision are anything to go by, the response is a resonating yes. With the right help and cooperation, Ghana's travel industry area is near the precarious edge of a groundbreaking period, one that will solidify its place as a top notch objective and assist with accomplishing the aggressive objective of 2 million vacationer appearances by 2028. That is my objective, which I will be glad to see them surpass.