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Since the scheme's popularity component is so important, a number of artists have stepped up their public relations efforts, with some even hiring communication specialists to increase their chances before the May 10, 2025, event.
Ghanaian media personality Tilly Akua Nipaa was named the head of the public relations team for international hitmaker King Promise on April 9, 2025. King Promise has received ten nominations at this year's TGMA.
Tilly Akua Nipaa, who is in charge of King Promise's award season press, is anticipated to intensify discussions about the artist's accomplishments in 2024. The team claims that winning the prestigious Artiste of the Year title—which King Promise just missed out on last year—is the aim.
With hits like Paris, Continental, Favorite Story, and Too Sexy, King Promise continued to rule 2024 and received nominations in the following categories:
The year's top artist
Top Afrobeats Performers
Paris is the year's most popular song.
International Collaboration of the Year: Shallipopi & Continental
Favorite Story: Collaboration of the Year
Continental has the best music video.
Keep It Sexy: The Greatest Music Video
Favorite Story - Best Afrobeats Song
Paris is the best Afropop song.
Concerning Tilly Akua Nipaa
Tilly Akua Nipaa, a well-known media personality from Ghana who was born Matilda Mensah Marfo, is renowned for her extensive understanding of the entertainment sector.
She graduated from the University of Ghana with a degree in psychology, English, and theater arts. She is now a well-known voice on shows including Hitz FM's Showbiz Review Xtra, TV3's The Trendz, and Peace FM's Entertainment Review.
Her reputation as a significant internet personality has been enhanced by her podcast, T Means Talkative, and her proficiency in new media.
King Promise hopes to push hard for TGMA glory this year, with Tilly leading his public relations campaign.
With hits like Paris, Continental, Favorite Story, and Too Sexy, King Promise continued to rule 2024 and received nominations in the following categories:
The year's top artist
Top Afrobeats Performers
Paris is the year's most popular song.
International Collaboration of the Year: Shallipopi & Continental
Favorite Story: Collaboration of the Year
Continental has the best music video.
Keep It Sexy: The Greatest Music Video
Favorite Story - Best Afrobeats Song
Paris is the best Afropop song.
Concerning Tilly Akua Nipaa
Tilly Akua Nipaa, a well-known media personality from Ghana who was born Matilda Mensah Marfo, is renowned for her extensive understanding of the entertainment sector.
She graduated from the University of Ghana with a degree in psychology, English, and theater arts. She is now a well-known voice on shows including Hitz FM's Showbiz Review Xtra, TV3's The Trendz, and Peace FM's Entertainment Review.
Her reputation as a significant internet personality has been enhanced by her podcast, T Means Talkative, and her proficiency in new media.
King Promise hopes to push hard for TGMA glory this year, with Tilly leading his public relations campaign.
